THE PERSON BESIDE YOU
WHO WOULD BET ON YOU?
Every founder brings someone who knows the person behind the pitch.
01 / WHO THEY ARE
A VOICE THAT
KNOWS YOURS.
Your Backer might be a mentor, former boss, loyal customer, supplier, staff member or business partner. Pick someone who has seen how you act when things get difficult—and will speak honestly.
A GOOD BACKER
Someone who has worked with you.
They have a real story to tell about your character, not just praise.
NOT A FIT
A relative, unless they work in your business.
A Backer is not guaranteeing anything or taking on any financial responsibility.
“WHO WOULD
BET ON YOU?”